Tuesday, October 30, 2007

BlueRidge is here!!

What a fantabulous weekend it was!! I am still reeling under all that euphoria, pressure and madness. So much so that I find it utterly impossible to define in words exactly how I am feeling and where I should be going from here!

The project truly broke all the records and beat down every street expectation. Why talk of others? We certainly were not expecting that it will rock as much as it did!!


More than 1000 residential units. Costing upwards of 40lakh. And customers queing and struggling to buy as if they were commodities! Overwhelmed as we were, we fought our way through their requirements and scrampbled to stay standing upright and saying sorry we are sold out! So many disappointed faces who couldnot get what they wanted and compromised were suddenly happy faces when their friends and relatives could get nothing at all!!

But these words come with a lot of responsibility. Real estate is all about execution and not fancy excel sheets and marketing strategies. We have a task cut out for ourselves. A huge task and a mountain of expectations to meet! Which means we need to work harder! Now that part is easy, isn't it?!! Hard, I shall work. Expectations I shall meet! One day like the 27th of October 2007 is enough to give me for renewed highs on adrenaline for at least two years!! Then we shall have more of those!!

Now the website is up - www.blueridge.in - however, still more updations are required. The sample flat will be ready soon now! And I shall shift to the site office in a matter of month! The excavation shall soon start and I shall get my first taste of actual work on site very very soon!!

Life is too full and I really need one day to step back and analyse and chart my course. But this much respite won't come till Diwali!!


Raman said...

Wow Aditi! I feel exhilarated myself! Call it deja vu, but you have done and are doing true "real estate" work. Brick and mortar. Steel and cement. THAT is real estate. Building a living place that people will call home; building four walls that will witness a treasure trove of memories: joys, sorrows, loss, pain, emotions, happiness... a place where young couples start their 'home together', where parents to be eagerly await the arrival of their newborn, a place that kids will grow up in and call 'my home' no matter where they land up as grown ups...
You are building homes for people! WOW! Hats off to you.

Mukul JD said...

spectacular !

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